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Motion DesignE-commerce · Cart Recovery

CartResQ

Making automated cart recovery feel like a revenue tool, not another marketing plugin

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CartResQ automatically follows up with shoppers who abandon their cart, recovering revenue that would otherwise disappear. For store owners already juggling a dozen marketing tools, the pitch had to land as 'the money you're leaving on the table,' fast.

The Challenge

"Recover Lost Sales Automatically" needed a visual that made the lost-revenue problem tangible before explaining the fix — most abandoned-cart tools blur together in a merchant's inbox, and CartResQ needed to stand out with clarity rather than another feature list.

Our Approach

We opened the explainer on the moment a sale is lost — a cart abandoned mid-checkout — then animated the automated recovery sequence kicking in, so the value is felt before it's explained. Supporting graphics broke the recovery flow into simple, ownable visuals for CartResQ's own marketing site and onboarding emails.

What We Delivered

Product explainer video framed around the lost-sale problem
Animated graphics and banners for the marketing site and email campaigns
Merchant onboarding tutorial covering setup and recovery rules

Where It Lives Today

CartResQ uses the explainer as the lead asset on its homepage and in outbound merchant outreach, giving the sales conversation a 60-second visual instead of a cold pitch.

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