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Process & Terms

How a project actually runs.

Every question people ask on a first call, answered here instead: what the schedule really looks like, how revision rounds work, what we need from you, exactly which files land at the end, who owns them, and how the money works. Nothing on this page is discovered at handover.

Turnaround, by engagement model.

You will see two different numbers on this site — about 48 hours, and 3 to 14 days. They are not in conflict; they measure different things. A retainer request is one asset pulled from a queue. A package is a whole kit of assets produced together. Here is which is which.

Fixed-price package

3–14 days

Measured per: The whole kit

A package is several assets produced as one batch — an explainer, a walkthrough, a set of reels — so the clock covers the entire kit from kickoff to final delivery, not one file. The exact figure is printed on every package: 3 days on Solo Starter, up to 14 on Scale, and a rolling 30-day engagement on Full-Funnel.

See this option

Monthly retainer

~48 hours

Measured per: One request

The retainer runs one request at a time from a queue you control. Most single requests — a Lottie file, an ad variant, a cutdown, a UI motion pass — come back in about 48 hours. Long-form 3D and multi-minute edits take longer and are quoted in the queue before work starts.

See this option

One-off project

7–10 days

Measured per: The scoped project

A custom-scoped project outside the package ladder. The schedule is agreed in writing before kickoff and includes the revision rounds quoted with it.

See this option

Contractual hours

Scheduled

Measured per: Booked hours

A minimum block of hours per month with a priority slot in the production queue. Work is scheduled against your roadmap rather than measured in turnaround, which is why it suits teams shipping continuously.

See this option

The five stages.

Every stage ends in a gate you approve. That is deliberate: a studio that shows you nothing until the first cut is not being efficient, it is deferring every disagreement to the most expensive possible moment.

  1. 01

    Brief & kickoff

    We read everything you send, get into the product where we have access, and come back with a written recommendation: what this video should actually do, how long it should be, and which single journey it should show. If we think the brief is aimed at the wrong thing, this is where we say so.

    Your part

    Send the brief, brand kit, and product access or screen recordings, and name the one person who can approve on your side.

    Gate

    You confirm the recommended direction, length, and placement.

  2. 02

    Script & screen plan

    A word-for-word script paired with a shot-by-shot plan of what is on screen while each line is read. The two go to you together, because a script only means something once you can see what accompanies it.

    Your part

    Review both as one document and consolidate your notes into a single pass. Correct product terminology here — a wrong term caught now costs a line edit, caught later it costs a re-record.

    Gate

    Script and screen plan approved. This is the last free direction change.

  3. 03

    Design pass & styleframes

    Screens are captured and rebuilt, and two or three styleframes establish the look: typography, colour, motion language, and how your UI will be treated. Nothing is fully animated until the look is settled.

    Your part

    Pick a direction. If none of them is right, say so plainly — a fourth styleframe is cheap, a re-animated video is not.

    Gate

    Visual direction approved.

  4. 04

    Animation & sound

    The full edit is assembled: animation, voiceover, sound design, captions. You see a watermarked draft on a timestamped review link where every comment is anchored to the frame it refers to.

    Your part

    Send one consolidated round of feedback through your named approver. Twenty notes in one pass is one round; twenty notes across four days is four rounds of re-work.

    Gate

    Revision rounds run here, per the count in your package.

  5. 05

    Delivery & handover

    Final masters in every ratio you need, caption files, poster frames, the licensed-asset list, and the editable project files — delivered together in one folder, not trickled out on request.

    Your part

    Confirm receipt and check the files open on your side. Then use them.

    Gate

    Ownership of the work and its source files transfers to you.

How revision rounds really work.

“Unlimited revisions” is meaningless without a definition of a round. Here is ours, including the cases where a fix does not cost you one.

What counts as one round

One consolidated set of feedback, sent once. Twenty individual notes delivered together are a single round. The same twenty notes arriving one at a time over three days are not, because each one lands on work already changed by the last. Consolidating is the single biggest thing you can do to protect your own schedule.

How many you get

One round on Solo Starter, two on Solo Launch, three on Startup Boost, and unlimited rounds on Growth Bundle and above as well as on the monthly retainer. The count is printed on every package, and additional rounds can be added to the fixed-round tiers as a quoted add-on.

What a revision is not

A revision round is for taste and refinement. If a delivered asset does not match the brief we agreed in writing, fixing it is our cost and does not consume a round — we do not bill you for our own misread. Equally, a new deliverable, a new length, or a changed core message is a scope change, and we will quote it rather than absorb it silently and slip the schedule.

How feedback should reach us

On the timestamped review link, so each comment is anchored to the exact frame. Feedback scattered across an email thread or pasted into a spreadsheet is where days get lost. Every note gets a response: either the change, or the reason we think it makes the video worse.

What we need from you.

Four of these are genuinely blocking; the rest make the result better. A brief that arrives complete is the difference between starting on Monday and starting on Thursday.

The one thing the video has to achieve

Required

Not a feature list — a single outcome. "A trial user understands what to do first." "A cold visitor sees the product working in ten seconds." This is the sentence every later decision gets checked against, and briefs that skip it are the ones that end up in a fourth revision round.

Who is watching, and where

Required

The audience and the placement: landing page hero, in-app onboarding, paid social, app store listing, sales call. Placement decides length, aspect ratio, and whether the piece has to work with the sound off.

Brand kit

Required

Logo files (SVG preferred), brand colours, fonts, and any existing motion or tone-of-voice guidelines. If none of that exists yet, say so — we will propose a look instead of guessing at one.

Product access or screen recordings

Required

A demo login is ideal, because it lets us capture the real interface at the real pace. Where a login is not possible, clean screen recordings at 1080p or higher, or a Figma file of the screens, both work. Compressed screenshots pulled from a deck do not.

A script, or the raw material for one

Helpful

If you have a script, send it. If you do not, send the messaging you already trust — landing page copy, a sales deck, a support macro — and we will write the script and put it in front of you before any animation starts.

Reference you like, and reference you hate

Helpful

Three to five links each. The dislikes are more useful than the likes: they eliminate a whole direction in one pass instead of over three revision rounds.

One named approver

Required

One person who can say yes. Feedback gathered from a committee and forwarded in fragments is the single biggest cause of a schedule slipping, on every project, everywhere.

Brief template

Copy this, fill it in, and send it with your enquiry. Anything you leave blank we will ask about — nothing here is a gate on getting a quote.

PROJECT BRIEF — [Your product name]

1. THE ONE OUTCOME
   After watching, the viewer should: ______________________________
   (One sentence. Not a feature list.)

2. AUDIENCE & PLACEMENT
   Who is watching: ______________________________
   Where it runs: [ ] Landing page hero  [ ] In-app onboarding
                  [ ] Paid social  [ ] App store  [ ] Sales call  [ ] Other
   Must work with sound off? [ ] Yes  [ ] No

3. THE PRODUCT
   Demo login available? [ ] Yes  [ ] No — screen recordings attached
   Is a redesign coming in the next 3 months? [ ] Yes  [ ] No
   The single journey that best shows the value: ______________________

4. BRAND
   Logo (SVG), colours, fonts: [ ] attached  [ ] none exist yet
   Existing motion or tone-of-voice guidelines: ______________________

5. REFERENCE
   Three we like: ______________________________
   Three we do not, and why: ______________________________

6. SCOPE & TIMING
   Deliverables needed: ______________________________
   Aspect ratios needed: [ ] 16:9  [ ] 9:16  [ ] 1:1  [ ] 4:5
   Languages: ______________________________
   Hard deadline (and what it is tied to): ______________________

7. DECISIONS
   Named approver: ______________________________
   Anyone else who must sign off: ______________________

What you actually receive.

The full delivery specification. Individual service pages list the subset that applies to them; this is the complete list.

Video & film deliverables

Master resolution

4K (3840×2160) or 1080p (1920×1080), 24/30/60 fps

Rendered at the frame rate the footage or UI capture was recorded at, so motion never gets resampled twice.

Aspect ratios

16:9 landscape, 9:16 vertical, 1:1 square, 4:5 feed

Reframed per ratio rather than cropped from one master — text and UI stay inside the safe area on every platform.

File formats

MP4 (H.264) and, on request, MOV (ProRes 422) or WebM (VP9)

MP4 for web and social, ProRes when the file goes into someone else's edit, WebM when it ships as a background loop.

Source files

After Effects / Premiere project, linked assets, and fonts

Included in every package. You can hand the project to another team without asking us for anything.

Captions & subtitles

Burned-in captions plus a separate .srt / .vtt file

A sidecar file is what makes the video's dialogue indexable and accessible; burned-in captions are what make it watchable muted in a feed.

Audio

Stereo mix, −14 LUFS, plus a music-and-effects-only stem

The M&E stem is what lets you swap the voiceover for another language later without a re-edit.

Thumbnails & stills

Poster frame at 1280×720 and 1200×630 for social cards

Delivered as WebP and JPEG so they can go straight onto a page without a conversion step.

Lottie & web-motion deliverables

Lottie output

Optimised .json and .lottie (dotLottie) bundles

dotLottie ships the animation and its assets as one compressed file, which is usually a fraction of the raw JSON.

Vector assets

SVG with named layers and CSS-animatable IDs

Named layers are what let your engineers hook interactions onto the animation instead of treating it as a black box.

Fallbacks

Static SVG or WebP poster for reduced-motion and no-JS states

Shipped by default — `prefers-reduced-motion` is an accessibility requirement, not an optional nicety.

Integration notes

A short implementation README per animation

Covers player choice, lazy-loading, and where to mount it, so nobody has to reverse-engineer the file.

Source files

After Effects project with the Bodymovin/LottieFiles setup intact

Re-exportable by any motion designer, not just by us.

Ownership, licensing & confidentiality.

The part most agencies leave to the contract. Source files being withheld is the standard way this industry creates lock-in, and we would rather you stayed because the work is good.

You own the finished work

On final payment, full ownership of the delivered videos, animations, and graphics transfers to you, along with the editable source files. There is no separate buy-out, no usage window, and no per-territory tier. You can run the work on any channel, in any market, for as long as you like, and you can hand the project files to another studio without asking us for permission or a release.

Music, stock, and font licensing

Every third-party asset in a delivered video — music beds, sound effects, stock footage, icons, fonts — is licensed for commercial use before it goes into the edit, and the licence is scoped to cover your use of the finished piece. You receive a written asset list naming each licensed item and its source with the final delivery, so you can prove clearance if a platform ever asks. Where a licence cannot be transferred (some music libraries license per end client), we say so before we use the track, and we offer an alternative that can.

Our portfolio rights

We reserve the right to show delivered work in our own portfolio and social channels, which is how every case study on this site exists. If your launch is under embargo, or the work can never be shown publicly, tell us at kickoff and we will remove that right in writing — it costs nothing and it is not negotiable-in-our-favour.

NDA and confidential material

We sign your NDA before we see anything sensitive, and we can send ours if you would rather not draft one. In practice that covers unreleased UI, roadmaps, internal metrics, and pre-launch positioning. Access to client material is limited to the people on your project; production runs entirely through our own in-house team, so nothing is passed to a freelancer bench you have not vetted. Credentials you share are stored in a password manager and revoked at project close.

Where AI is and isn't used

Our development pipeline uses AI tooling to move faster, and we say so openly on the services page. On the motion side, creative direction, animation, and editorial decisions are made by the people named on our team page. If a project uses generative imagery or a synthetic voice, that is agreed with you first and noted in the delivery, because it changes what you can claim about the asset.

What costs extra.

Source files, caption files, and standard reframes are included, not add-ons. These are the things that genuinely sit outside a package, and each is quoted before it starts — never added to a final invoice as a surprise.

Professional voiceover

A cast, directed read from a professional artist, mixed against the M&E stem. Includes one pickup session for script changes made after the record.

Quoted per script, by word count and licence territory

Additional language versions

The same edit re-versioned into another language: translated script, new voiceover or subtitle pass, and any on-screen text re-laid out for the new copy length.

Quoted per language — subtitle-only versions cost a fraction of a re-voiced one

Extra promotional reels

More 9:16 cutdowns beyond what your package includes, cut from footage we have already produced for you.

From the published 10-reel pack rate on the Reel Only package ($100 / 10 reels)

Additional aspect ratios

A properly reframed 1:1 or 4:5 version rather than a centre crop, with text and UI repositioned for the new safe area.

Quoted per ratio, per video — usually the cheapest way to double a video's placements

Extra revision round

An additional round beyond the count printed on your package. Retainer and Growth-tier packages already include unlimited rounds, so this only applies to the fixed-round tiers.

Quoted per round, against the remaining scope

Rush delivery

Your project moves to the front of the production queue with a compressed schedule agreed in writing before work starts.

Quoted as an uplift on the project fee, confirmed before the clock starts

Ongoing captions & localisation retainer

Caption files, subtitle translation, and platform-specific re-cuts handled continuously for a library of existing videos.

Folded into the monthly retainer rather than billed per file

How the money works.

Every price on this site is what you pay. There is no separate platform, project-management, or file-delivery fee added at the end.

Currency and invoicing

Every price on this site is in US dollars and is the amount you pay — there is no separate platform, project-management, or file-delivery fee added at the end. Invoices are issued from Degird and are payable by bank transfer or card.

Fixed-price packages

Packages are split across two milestones: a deposit that books your production slot and starts the work, and the balance on final delivery. The deposit percentage and the exact dates are stated on the invoice before anything begins, so nothing about the schedule or the total is discovered later.

Monthly retainer

The retainer bills monthly in advance and can be paused or cancelled at any time — an unused portion of a paid month stays available to you rather than expiring, which is the same policy stated in the pricing FAQ. There is no minimum term and no cancellation fee.

Contractual hours

Hourly engagements bill monthly against a minimum booked block, with a time report attached to each invoice showing what the hours went to.

Cancellation and refunds

If you cancel a package before production starts, the deposit is refunded in full. Once production has started, the deposit covers work already completed and the unstarted portion of the scope is refunded. If a delivered asset does not match the brief we agreed in writing, we fix it — the revision rounds exist for exactly that, and we do not treat a scope we got wrong as a chargeable change.

The binding version of these terms lives in our terms of service. More answers in the full FAQ.

Know what you need?

Send the brief. We reply within one business day with a package that fits or a scoped quote — and we will tell you if a cheaper option covers it.

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