AI Video Production

AI video production is making finished marketing videos where some or all of the footage is generated by AI models rather than filmed — creators, products, sets, animation and voice. Done properly it is still a production: a brief, reference sheets that keep characters and products consistent, many generations per shot with the failures discarded, and a real edit with captions, sound and grade. The generation step is fast; the direction and editing around it are what make the output usable in an ad account.

AI UGC-style creator videos, AI video ads, AI animation in several styles (soft 3D, claymation, toon, paper craft, low-poly), cinematic product promos, AI explainer videos, AI avatar presenters with multi-language lip-sync, virtual model and product presentation videos, and short-form reels. Each format has a demo on this page, and UGC, ads and animation each have a dedicated page with their own specs and FAQ.

Yes. CloudRx, a digital prescribing platform for doctors, runs a 62-second promo we produced entirely with AI video generation. Stylised soft-3D doctors, clinic staff and patients tell a before-and-after story — handwritten paperwork, then digital prescribing, connected clinics, patient follow-ups and prescription OCR — directed, edited, voiced and captioned by our team. It is embedded on this page and on the CloudRx case study, and it runs as the platform's first touch for new clinics.

AI video is quoted per batch, because the price depends on how many videos you need, how long they are, how many formats and languages each one ships in, and how many characters have to stay consistent. The first batch also includes building your character, product and style references, which every later batch reuses — so the cost per video falls as you keep going. For most ad and social formats it costs far less than a shoot: no casting, crew, location or product shipping, and a new hook is a regeneration rather than a reshoot. Brands producing continuously can use our monthly retainer, published at $2,450 per month.

The timeline is written into the quote with the scope, so it is agreed before work starts. What sets the pace is mostly approvals, not generation: the angle list, the character and style references, and one finished video that fixes the look before the rest of the batch is built. First batches take longest because they include those references; later batches reuse them and move considerably faster.

Clean product photos (front, side and a close-up of the label on a plain background), your brand guidelines or a few on-brand examples, the ads or videos you have run before and how they performed, and — the most underrated input — your customer reviews, because that is where the hooks come from. Tell us the platforms, ratios and languages you need. For paid social, plan the first batch around five to ten genuinely different angles rather than several versions of one idea.

By building references before generating anything. Each AI creator or presenter gets a character sheet, your product gets clean reference plates, and the look is fixed in one style frame. Every shot is generated against those references and checked at full size; takes where the face drifts, a label warps or the product changes shape are thrown away and regenerated. The references are delivered to you, so the next batch starts from the same character and the same look.

We choose per shot rather than committing to one tool, because models differ in what they do well — realistic people and speech, stylised animation, product detail, camera control — and the leading ones change every few months. The current set includes video models such as Google Veo, Kling, Runway and Seedance, image models for character and product plates, and synthetic voice for narration and lip-sync, all finished in a conventional editing and compositing pipeline. The deliverable is the finished video, not a subscription to our tool stack.

Yes. Final videos are delivered for your commercial use, including paid media, with the music and any stock licensed for that use and listed in the delivery. We only use tools whose terms allow commercial use of the output. One thing worth knowing: the legal position on copyright in purely AI-generated material is still developing in several countries, which is one more reason we add human-made edit, design and motion work on top rather than delivering raw generations.

Increasingly, yes. The major platforms ask advertisers and creators to disclose realistic AI-generated or significantly altered content, and some apply labels automatically. We build with that in mind — we will not make an AI creator pose as a real customer describing results they never had, and we do not clone a real person's face or voice without their written consent. Your team stays responsible for the disclosure settings in your own ad accounts, and we will flag which deliverables are likely to need them.