INSIGHTS
& NEWS.
Expert takes on motion design, video production, and SaaS growth.
Web AnimationLottie vs GIF vs Video: Which to Use on Your Website
A technical comparison of Lottie, GIF, and MP4/WebM for web animation — how each format works, when each one wins, and how to measure the difference yourself.
Web AnimationWebsite Animation That Converts, and the Kind That Hurts
Where website animation helps visitors understand and act, where it quietly costs you, and how to brief Lottie and web motion that ships light and accessible.
Agency InsightsAI Video Production: A Practical Guide for Brands
What AI video production really involves, where the cost goes, which formats suit which goals, when it's the wrong call, and how to brief a first batch well.
Video ProductionThe Product Launch Video Guide: What to Make and When
A practical guide to launch video: the three assets that carry a launch, a timeline worked backwards from launch day, and the formats you need live on day one.
Video ProductionHow Much Does a SaaS Explainer Video Cost?
What really drives the price of a SaaS explainer video — length, style, voiceover, revisions, rush — plus our published rates and what they include.
Web AnimationLottie Animations Without the Performance Tax: A Practical Guide
How to use Lottie animations on marketing and product pages without hurting Core Web Vitals — file size, rendering, and loading strategy.
SaaS GrowthWhy SaaS Companies Need Explainer Videos to Onboard Users Faster
A practical look at why short product explainer videos reduce onboarding friction for SaaS products, and how to brief an agency to make one well.