Video Production
Product Launch Videos
A launch is a date, not an asset. We produce the whole sequence around it — the teaser that runs while the countdown is live, the hero film that carries launch day, and the cutdowns that keep the momentum going for the fortnight after — designed together so every channel is telling one story instead of three.
- Startups with a launch date booked and nothing to post between now and then
- Teams launching on Product Hunt, an app store, or a WordPress directory where the video is above the fold
- Product marketers coordinating a launch across email, social, the site, and a press kit at the same time
- Founders who shipped a major version and need it to feel like an event rather than a changelog entry
The launch is a schedule, and most video is bought for a single date
The usual pattern is that a team commissions one launch video, publishes it on launch morning, and watches attention arrive and evaporate inside a day. The problem is not the video — it is that a launch is a curve, and one asset can only serve one point on it. The two weeks before the date need something that withholds; launch morning needs something that explains and converts; the days after need proof, detail, and reasons for people who missed the announcement to still care. Buying those separately means three briefs, three schedules, and three visual languages that do not quite match, usually commissioned in a panic at the point each one is already due. Buying them as one production means the teaser is literally cut from the hero film, so the payoff on launch day is a payoff — the audience recognises the frames they have been seeing for a week.
What's included.
Every product launch videos engagement covers all four of these — they are the work, not upsells.
A launch sequence mapped to your dates
We start from the calendar: the announcement date, the embargo, the Product Hunt or app store go-live, the email sends. From that we map which asset lands when, what each one is allowed to reveal, and what it deliberately withholds. You get that map before production starts, so the launch has a content schedule rather than a folder of files and a hope that somebody posts them in a sensible order.
Teaser and countdown assets cut from the hero film
The pre-launch pieces are not made separately — they are cut from the same production as the main film, using shots the hero version has not shown yet. That is what makes the reveal land: an audience that has seen five seconds of a product for a week recognises the moment it finally appears in full. Countdown variants are built as editable templates, so a slipped date is a text change rather than a re-render.
The hero launch film itself
One film that has to work in four places at once: the site hero, the launch tweet, the Product Hunt gallery, and the press kit. It is built silent-first with captions designed into the frame, opens on the product rather than a logo, and is paced so the first ten seconds stand alone if that is all anybody watches. Voiceover and sound design are layered for the viewers who unmute.
Post-launch cutdowns and a press-ready kit
Launch week is longer than launch day. The same production yields feature-specific clips, vertical cutdowns, a poster frame set, and stills sized for a press kit or a directory listing — all consistent with the hero film so the campaign keeps a single look as it drips out. Journalists and directory editors get assets in the formats they actually ask for instead of a link to a YouTube page.
See the work.
Style samples for this service — grouped by what they demonstrate, because that is how buyers actually choose.
What you actually receive.
Resolutions, ratios, formats, and source files — stated up front rather than discovered at handover. Full delivery specification.
- Launch kit
- Teaser (6–10s), hero launch film (30–60s), and 3+ post-launch cutdowns
- Master resolution
- 4K (3840×2160) or 1080p, at the source frame rate
- Aspect ratios
- 16:9, 9:16, 1:1, and 4:5 — reframed per ratio for each asset in the kit
- Formats
- MP4 (H.264) as standard; ProRes 422 for press kits, WebM (VP9) for site background loops
- Countdown assets
- Date and counter built on editable text layers so a slipped launch is a text edit
- Captions
- Burned-in captions plus separate .srt and .vtt files per asset
- Stills & press
- Poster frames at 1280×720, 1200×630 social cards, and app store / directory-sized stills
- Source files
- Full After Effects / Premiere project, linked assets, and fonts
How it gets made.
The sequence for this service specifically. How we work, in detail.
- 01
Launch calendar workshop
We take your dates, channels, and embargo constraints and turn them into an asset schedule: what publishes when, and what each piece is allowed to show. Everything else is built against this document.
- 02
Reveal strategy and script
We decide what the teaser withholds and what the hero film pays off, then script both together. Writing them in one pass is the only way the reveal actually feels like a reveal rather than a repeat.
- 03
Styleframes and the launch look
One visual system for the whole sequence — type, motion, colour, transitions — approved as styleframes before animation. Every later asset inherits it, which is what keeps launch week visually coherent.
- 04
Hero film production
The main film is built first, at full length, because everything else is cut from it. You review a watermarked draft within the revision rounds your package includes.
- 05
Sequence delivery, dated
Teaser, countdown variants, hero film, cutdowns, caption files, stills, and the editable project delivered as one dated bundle — organised by publish date, not by file type.
Where we've done it.
Real clients, live products. Every one of these links to the finished work in the place it actually runs.
SaaS · AI Email Marketing
EmailFunnelAI
Turning a prompt-to-funnel AI tool into a story people understand in 60 seconds
Read the case study Watch the videoSaaS · AI Content Summarization
TubeOnAI
Showing, not telling, how one platform turns hours of video into a two-minute read
Read the case studyWordPress · Community & Support Platform
ZenCommunity
Turning five plugins' worth of features into one clear pitch in under a minute
Read the case study Watch the videoWhat it costs.
The Growth Bundle at $950 is the first tier that includes a dedicated countdown/hype launch video, alongside a 2D/3D product intro, an animated logo reveal, and modular ad variations — a 10-day turnaround for the whole kit. Scale Package extends it with post-production and more reels for a bigger launch week. Launch + Build is for founders who need the product built and the launch produced in parallel, and is quoted per project.
$950
Growth Bundle
A distinct brand look, built for scaling acquisition.
10-day turnaround · Unlimited revisions
$1,600
Scale Package
A full-funnel content push, all at once.
14-day turnaround · Unlimited revisions
From $2,900
Full-Funnel Bundle
One big everything-kit before you roll onto a retainer.
Rolling 30-day engagement · Unlimited revisions
Custom Quote
Launch + Build
The product built, and the launch video made, together.
Scoped per project · Scoped per project
Product Launch Videos questions.
Three to four weeks before the launch date is comfortable, because the teaser needs to be live while the countdown is running, not finished on launch morning. The Growth Bundle runs a 10-day turnaround for the whole kit, so the practical minimum is about two weeks if your brief, brand kit, and product access are ready on day one. Starting earlier mostly buys you a calmer approval window — the production itself does not get faster with more notice.
A launch video is tied to a date and built as a sequence — teaser, hero film, aftermath — so it can carry a campaign across several weeks. A promo is a standalone piece designed to interrupt a scroll at any time, and it stays relevant long after any particular date. Launch assets typically retire or get repurposed once the moment has passed; promos keep running. Teams often buy a launch kit for the event and then convert the strongest cut into an evergreen promo afterwards.
Yes, and the format constraints are part of the brief. App store galleries and directory listings have their own dimensions, length limits, and autoplay behaviour, and most of them show the video muted with the first frame doing the work of a thumbnail. We deliver the hero film reframed and re-cut for those placements plus the correctly sized stills, rather than pointing the listing at a YouTube link and hoping the crop lands well.
That is why the countdown and date elements are built on editable text layers rather than baked into the render. A moved date is a text change and a re-export, not a new production. Because you also receive the full After Effects project, your own team can make that change without us if the slip happens at an awkward hour. The reveal structure itself is date-agnostic, so nothing else in the sequence needs rebuilding.
At minimum: one teaser for the run-up, one hero film for the day, and two or three cutdowns for the week after. Anything less and you have nothing to post between announcing and launching, which is the window where the audience is easiest to build. The Growth Bundle covers that shape, and the Scale and Full-Funnel tiers add volume for teams running paid social alongside the organic launch.
Yes. We sign your NDA before we see anything sensitive, and we can supply ours if you would rather not draft one. Unreleased UI, roadmaps, and pre-launch positioning are treated as confidential by default. If the work can never appear in our portfolio, or is embargoed until a date, tell us at kickoff and we will remove our portfolio right in writing — it costs nothing.
Fixed-price packages run 3 to 14 days for the whole kit, with the clock covering every asset rather than one file — the Growth Bundle's launch kit is a 10-day turnaround and the Scale Package is 14. A custom-scoped launch outside the package ladder runs 7 to 10 days. If you are already on the monthly retainer, individual follow-up assets during launch week average about 48 hours each, taken one at a time from your queue.
More on ownership, licensing, payment, and revisions in the full FAQ.
What clients say.
“Degird was great to work with. They understood what I wanted and delivered a clean, high-quality promo and walkthrough videos that matched my expectations. Communication was smooth, and the whole process was easy. I'd definitely recommend Degird.”
Ratul Hasan
“I had a fantastic experience with Degird! I worked with them to implement a Lottie animation for my application, and the results exceeded my expectations. The process was smooth, professional, and the team made everything easy to integrate. Highly recommend Degird for anyone looking to enhance their app with high-quality animations!”
SM Jony
Verified reviews, not cherry-picked quotes.
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