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Video ProductionHealthTech · Digital Prescriptions

CloudRx

Making a clinical workflow tool feel effortless for doctors who've never used one

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The Work

CloudRx replaces handwritten prescriptions with a digital workflow doctors can complete in under a minute — drug database lookups, diagnosis codes, patient records, and follow-ups in one system. Its users are practicing physicians, many with little patience for software that gets in the way of seeing patients.

The Challenge

Doctors adopting CloudRx needed to see, not read, how fast the new workflow actually is compared to paper. The team also needed short, practice-ready tutorials so new clinics could onboard staff without a live training session for every feature.

Our Approach

We built the walkthrough around a real prescription being written start to finish — drug search, dosage, diagnosis code, and digital signature — timed against the platform's actual pace so the 'under 60 seconds' claim is something viewers watch happen, not something they're told. Tutorials were split into short, single-task videos (appointment booking, patient files, multi-chamber setup) so clinics could send staff exactly the clip they needed.

What We Delivered

Product walkthrough video demonstrating the full prescription workflow
Modular tutorial series, one video per core feature
Animated explainer graphics for the DGDA drug database and diagnosis-code lookup
Social and display banner creative for clinic outreach

Where It Lives Today

CloudRx uses the walkthrough as the default first touch for new clinics, and the modular tutorials let their support team point users to a two-minute clip instead of repeating the same onboarding call.

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